Mizuno, a global sports equipment and sportswear company, will be the Official Performance Apparel Partner for The Cancer Research UK Boat Race.
The partnership, which will begin now for the 2018 Race and will cover the next two Boat Race seasons, will see Mizuno exclusively produce and design Performance Apparel and Gym Wear for The Boat Race squads.
Edd Dibb, Mizuno’s European Team Apparel Manager said: “We’re delighted to be on-board with such a prestigious event and a brand that is fundamental to the British sporting calendar. After working alongside British Rowing, The Boat Race is another huge step as we look to continue our expansion into the rowing market. We can’t wait to get started.”
David Searle, Executive Director of The Boat Race Company, said: “We’re delighted to have Mizuno as our Official Performance Apparel Partner for the next 3 years.
“Mizuno are a globally recognised brand and have produced kit that has seen victory at some of the world’s foremost sporting events. For us, they are the perfect partner to continue developing the Race’s domestic and international reputation. ”
The Cancer Research UK Boat Race will take place on Saturday 24th March 2018. The Women’s Boat Race will start at 16:31, with The Men’s Boat Race an hour later at 17:31.